In today’s highly competitive, connected and converged world, creating and sustaining competitive advantage requires insight and a clear and solid understanding of marketing principles. We will explore the fundamental concepts of marketing, examining...
The goal of this course is to help students appreciate the key features of Japanese marketing strategy. Japan’s success in the production of quality products and its ability to market them is almost legendary. The business communities in the world...
The course introduces students to strategic marketing, and invites them to apply these principles to Italian wine and food businesses through the use of local case studies. In studying these businesses principles, students will also gain a better...
This course will provide an overview of Digital Marketing tendencies from a communications perspective. Analyzing current Internet, mobile, and multi-media campaigns, we will evaluate evolving marketing techniques and promotional technologies and...
This course will provide an overview of Digital Marketing tendencies from a communications perspective. Analyzing current Internet, mobile, and multi-media campaigns, we will evaluate evolving marketing techniques and promotional technologies and...
This course explores digital marketing in the context of the wider marketing communications function and includes understanding content marketing across a variety of digital channels. It will look at structures and frameworks for developing a digital...
The course will evaluate the situation in CE after the change of the economic system to market economy. It will focus on global business trends, as they affect the development of the former Eastern European countries; the role of Marketing in the...
Discussion and evaluation of different approaches to international business activities, focusing on differences in historical development and on the influences of environmental - particularly socio-cultural – variables. Discussions of possible future...
This course provides students with the strategic and technical tools and approaches needed to comprehensively understand and effectively manage brands in various contexts, industries, and markets.
The course will draw on several local cases to...
The business internship offers first-hand experience and involvement in Austrian economic organizations, businesses and service organizations engaged in Vienna, Austria. The experiential work component of the internship is supplemented by a seminar...