This course enables students to understand the role of business ethics from an organizational and decision-making perspective. It is designed to demonstrate how to integrate ethics and responsibility into business decisions; to trace the historical...
Business ethics do not deal with what is legal, but with the application of moral standards to business decisions. The majority of moral standards relate to personal behavior, which is not necessarily legislated and varies according to culture...
This core course focuses on the fundamental concepts, functions and skills of management. It is designed to enhance students´ understanding of effective management; to focus on a thorough and systematic coverage of relevant management theory and...
This key marketing course is designed to give students an insight into the strategic problems and opportunities companies face as they move to global markets, in general, and European markets in particular. Solid knowledge and an understanding of...
Working with and managing culturally diverse teams is more than ever a key competency in the increasingly global workplace. Understanding the ways other cultures conduct themselves in the public and private sphere, fosters more productive working...
The course is designed to enhance students understanding of organizations; focus on the key knowledge, skills and abilities required to successfully lead organizations; emphasis on the fundamental management competencies; and the dynamic environments...
The course is designed to enhance students understanding of organizations; focus on the key knowledge, skills and abilities required to successfully lead organizations; emphasis on the fundamental management competencies; and the dynamic environments...
The course aims to provide students with opportunities to engage with concepts surrounding global corporate citizenship, ethical leadership and social entrepreneurship. We will also explore the concept of “new” business as defined by Jan Jonkers...
This is a 200 / 300 Marketing course intended for business and non-business students interested in cross cultural Marketing and Marketing communications planning, addressing urban Latin American markets.
Differences among Latin American countries...
In today’s highly competitive, connected and converged world, creating and sustaining competitive advantage requires insight and a clear and solid understanding of marketing principles. We will explore the fundamental concepts of marketing examining...