The course is designed to enhance students understanding of organizations; focus on the key knowledge, skills and abilities required to successfully lead organizations; emphasis on the fundamental management competencies; and the dynamic environments...
The course is designed to enhance students understanding of organizations; focus on the key knowledge, skills and abilities required to successfully lead organizations; emphasis on the fundamental management competencies; and the dynamic environments...
The course aims to provide students with opportunities to engage with concepts surrounding global corporate citizenship, ethical leadership and social entrepreneurship. We will also explore the concept of “new” business as defined by Jan Jonkers...
This is a 200 / 300 Marketing course intended for business and non-business students interested in cross cultural Marketing and Marketing communications planning, addressing urban Latin American markets.
Differences among Latin American countries...
In today’s highly competitive, connected and converged world, creating and sustaining competitive advantage requires insight and a clear and solid understanding of marketing principles. We will explore the fundamental concepts of marketing examining...
In today’s highly competitive, connected and converged world, creating and sustaining competitive advantage requires insight and a clear and solid understanding of marketing principles. We will explore the fundamental concepts of marketing, examining...
The goal of this course is to help students appreciate the key features of Japanese marketing strategy. Japan’s success in the production of quality products and its ability to market them is almost legendary. The business communities in the world...
The course introduces students to strategic marketing, and invites them to apply these principles to Italian wine and food businesses through the use of local case studies. In studying these businesses principles, students will also gain a better...
This course will provide an overview of Digital Marketing tendencies from a communications perspective. Analyzing current Internet, mobile, and multi-media campaigns, we will evaluate evolving marketing techniques and promotional technologies and...
This course will provide an overview of Digital Marketing tendencies from a communications perspective. Analyzing current Internet, mobile, and multi-media campaigns, we will evaluate evolving marketing techniques and promotional technologies and...