This course explores digital marketing in the context of the wider marketing communications function and includes understanding content marketing across a variety of digital channels. It will look at structures and frameworks for developing a digital...
The course will evaluate the situation in CE after the change of the economic system to market economy. It will focus on global business trends, as they affect the development of the former Eastern European countries; the role of Marketing in the...
Discussion and evaluation of different approaches to international business activities, focusing on differences in historical development and on the influences of environmental - particularly socio-cultural – variables. Discussions of possible future...
This course provides students with the strategic and technical tools and approaches needed to comprehensively understand and effectively manage brands in various contexts, industries, and markets.
The course will draw on several local cases to...
The business internship offers first-hand experience and involvement in Austrian economic organizations, businesses and service organizations engaged in Vienna, Austria. The experiential work component of the internship is supplemented by a seminar...
When performing or recording music in a space, the aural environment becomes as important as understanding one’s particular instrument or voice: How do we hear and perceive sound and music? What roles can physical spaces play when practicing...
It can be said that Spain is perfectly represented by its music. The country’s vibrant multicultural history and society are projected in its wide-ranging musical repertoires. From the passionate flamenco of Andalusia and the classical opus of...
An introduction to opera and concert music that focuses upon Western art music of the 18th, 19th and 20th centuries, with special emphasis on Vienna’s musical history. The various cultural offerings in Vienna during the fall of 2010 have informed the...
This course is a survey of Western musical practice from the Middle Ages to the 21st century. While learning how to develop critical listening skills, the student will explore each different stylistic period, its historical context and certain...
Music has played an important part of the movie-going experience since the beginnings of the film industry in the 1890s. This course charts the development of music and sound in film, from its origin through the silent movie era and on to the great...