MK 315 - Introduction to Global Marketing

In today’s highly competitive, connected and converged world, creating and sustaining competitive advantage requires insight and a clear and solid understanding of marketing principles. We will explore the fundamental concepts of marketing examining the marketing planning process before widening our horizons to examine the global marketplace context in order to gain a clear understanding of the issues and implications of Global Marketing.

NOTE: This course is offered during the regular semester and in the summer. For summer sections, the course schedule is condensed, but the content, learning outcomes, and contact hours are the same.