MK/IB 305 - International Business and Marketing in Central Europe

The course will evaluate the situation in CE after the change of the economic system to market economy. It will focus on global business trends, as they affect the development of the former Eastern European countries; the role of Marketing in the transition period and the actual developments. Cases will show the effects of marketing parameters in the development of the newly organised region. The present economic crisis will be observed and evaluated. The effect on consumers, business and communication networks will be discussed. Actual sources of magazines, newspapers, internet will be used by the participants to encourage deeper understanding.