International marketing is important as the world becomes increasingly globalized. In an international context, marketing managers plan and conduct transactions across borders to create exchanges that satisfy the objectives of individuals and...
The course provides an overview of the fashion system and an in-depth understanding of the strategic, organizational and managerial characteristics of fashion and design-based companies, both in the high end and in the mass market.
Brand Management...
While there are many definitions of the terms “entrepreneurship” and “entrepreneur,” most will agree that entrepreneurship is more than just “starting your own business.” It is a practice and discipline rather than a science or an art and it is...
While there are many definitions of entrepreneurship and entrepreneurs, most will agree that entrepreneurship is more than just “starting your own business”. It is a practice and discipline rather than a science or an art and it is believed to be the...
This course introduces global supply chain management. In the competitive global marketplace. global sourcing refers to the process of locating goods and services in the most efficient manner (particularly with regard to cost and delivery times)...
Along with finance and marketing, operations management is one of the three core functions of any business. This course introduces the two pillars of operations management: managing production and managing global supply chains. Modern production...
As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firm’s most important assets. Brand plays a central role not only in defining a company’s market positioning but also in communicating its identity...
As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firm’s most important assets. ‘Brand’ plays a central role not only in defining a company’s market positioning but also in communicating its identity...
Strategy is an all-embracing term which refers to decision making at both an Individual level (concerning how we make personal choices in various settings) and a Business level (focusing on how individuals grouped in organizations or companies make...
The course provides an overview of the luxury, fashion and design environment and an in-depth understanding of the strategic, organizational and managerial characteristics related to the main “Made in Italy” industries. “Made in Italy” in fashion and...