IB/CU 210 - The Business of Wine: From Vine to Glass

Barcelona is singularly situated in one of the most compact, yet diverse, wine regions in the world and it is the ideal place to discover the unique path that takes wine from the vine to the glass to become a cultural icon and an important economic asset. This course takes a comprehensive and practical look at this process and the important factors that bring wine from field to table. Along the way, we will encounter environmental, scientific, sociological, historical, legal, economic, and practical issues that will explain, in part, the complex nature of the many steps needed to assure that the various relevant enterprises have a reasonable chance of success.

The course is not meant to prepare students for any particular profession, certainly not winemaking itself, but it will provide the background and the vocabulary needed to begin navigating the fascinating opportunities in the relevant fields of viticulture, oenology, and logistics that comprise the business landscape.