IB 334 - The Business of Sports in Europe

During the 20th century the sports industry grew exponentially from its origins as an amateur pastime to a complex phenomenon that moves billions of dollars on a global scale. Nowadays, we refer to sports as an industry, and one that sees a huge influx of capital: money ranging from sponsors, licensing and broadcasting rights to buyouts by venture capital and investments by billionaires. The sports industry is the largest entertainment industry world-wide, with the most popular sports and teams showcasing a positive impact on the global economy.