ET/IB 361 - Business Modelling and Planning

Students will learn through applying theoretical frameworks to case histories, talking with start uppers and entrepreneurs during field studies and business talks, testing themselves with assigned exercises, and working in teams during workshops.
By the end of the course, students will be able to write an entire business plan and launch a new venture: for their final project, they will create an entire business plan and present it during a pitching session.

The course has the following objectives:

• To reinforce creative and managerial skills in would-be entrepreneurs, managers, business consultants.
• To provide tools and methods for conceiving, leading, and managing new ventures.
• To enable students to understand and act in the startup environment by meeting start uppers, incubators, and investors.