CM/LT 353 - Storytelling: The Art of Effective Communication

This course will examine Storytelling as a conceptualized discipline, a series of consistent techniques and a powerful communication resource. Storytelling will be explored through its applications across multidisciplinary and interconnected fields, from journalism to politics and communication studies, with the city of Milan as a privileged canvas. The role of biographical elements and real-life stories for prompting emotional connection will be recognized and defined. Universal themes and narrative structures will be analyzed in order to understand the patterns behind successful communication. The funda-mental features in crafting, writing and presenting a story will be defined and integrated into practice: how to open and when to end, how to tell true stories and check information, why and how to change a preexistent narrative, the use of symbols and images, and the role of stories in shaping the city of Milan’s global image.