CM/LT 353 - Storytelling

This course will examine Storytelling as a conceptualized discipline, a series of consistent techniques and a powerful communication resource. Storytelling will be explored through its applications across multidisciplinary and interconnected fields, from journalism to politics and communication studies, with the city of Barcelona as a privileged canvas.

The role of biographical elements and real life stories for prompting emotional connection will be recognized and defined. Universal themes and narrative structures will be analyzed in order to understand the patterns behind successful communication. The funda-mental features in crafting, writing and presenting a story will be defined and integrated into practice: how to open and when to end, how to tell true stories and check information, why and how to change a preexistent narrative, the use of symbols and images, and the role of stories in shaping the city of Barcelona’s global image.